Social Media Marketing seems to be the most recent buzz word for anyone looking to increase their online existence and sales, however is Social Media Marketing (SMM) all it is cracked up to be?
S.M.M business are now springing up all over the place these days and they are informing anybody that will listen about how extremely important social media like Facebook twitter and YouTube are to your organisation but, for the typical little to medium sized business, does marketing to social networks really live up to all the buzz? Social media marketing business are all too pleased to point out the positives of social media like how many individuals use Facebook or how many tweets were sent out last year and how numerous people watch YouTube videos etc. however are you getting the full photo? Being the research nut that I am, I decided to take a good appearance into SMM in regard to offering to see if it actually worked, who did it work for and if it did why did Social Media Marketing work for them?
As a web developer I was continuously (and now progressively) challenged with several social networking obstacles when possible customers would say that having a site sounds good however they had a Facebook business page and had been informed by various sources (the ever present yet anonymous "they") that social networks were the thing to do, however after discussing their needs it ended up being rather clear that those potential customers didn't actually understand why they required social networks or SMM to generate online sales, They simply desired it. Well it's simple truly because social media is Social Media, and social Networks are Social Networks they are not company media and service networks (that would be more like LinkedIn). In a current study done by the IBM Institute for Company Worth around 55% of all social media users stated that they do not engage with brands over social media at all and just around 23% actually purposefully utilize social media to interact with brand names.
So how do you utilize social media marketing? And is it even worth doing?
Well first of all I would say that having a well optimized site is still going to bring you far more organisation that social media in the majority of cases specifically if you are a little to medium sized local service due to the fact that far more individuals are going to type in "hair stylist Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Site and if you don't have a website you're missing out on all of that prospective service. Regardless of all the (not so good) statistics I still think it is still a good idea for company to use social media just not in the exact same method that a lot of SMM specialists are today, Why? Is it in a Social Media Marketing business's finest interest to talk social networks up?
One of the greatest issues service face with social networks and SMM is understanding. The primary reason most individuals offer for engaging with brand names or service on social media is to receive discounts, yet the brands and business themselves think the primary factor individuals connect with them on social media is to discover about brand-new items. The majority of organisations believe social media will increase advocacy, but only 38 % of consumers agree.
There were some excellent efforts shown in the IBM research study of business that had gotten some sort of a handle on how to use social media to their advantage, keeping in mind that when asked exactly what they do when they interact with organisations or brands by means of social media, customers list "getting discount rates or discount coupons" and "acquiring products and services" as the top two activities, respectively an USA ice cream business called Cold Stone Creamery offered discounts on their items on their Facebook page. With both Cold Stone Creamery and Twelpforce the benefit is clearly in the favour of the possible client & the excellent technique to social media marketing is to sell without trying to offer (or looking like your selling) unfortunately most social media marketing is focused the wrong way.
Developing a concrete purchaser to customer relationship via social media is challenging and probably the most benefit to company' using social media to improve their sites Google rankings. Business' require to understand that you cannot just setup a Facebook organisation page and hope for the best. SMM requires effort and prospective customers have to see worth in what you need to provide via your social media efforts provide something worth their social interaction and time and after that you may improve results.
Now just as a footnote Facebook shares have actually dropped to under $20 per share, that's half their original price ... and the lawsuits are flying
As a web designer I was constantly (and now increasingly) faced with several social networking obstacles when potential clients would say that having a site sounds good however they had a Facebook service page and had been told by different sources (the ever present yet confidential "they") that social networks were the thing to do, however after discussing their requirements it ended up being rather clear that those prospective customers didn't actually know why they required social networks or SMM to create online sales, They simply wanted it. Well it's easy SEO Agency really since social media is Social Media, and social Networks are Social Networks they are not business media and business networks (that would be more like LinkedIn). In a recent research study done by the IBM Institute for Business Value around 55% of all social media users mentioned that they do not engage with brand names over social media at all and only around 23% actually actively utilize social media to interact with brands. Well initially of all I would state that having a well enhanced website is still going to bring you far more service that social media in most cases specifically if you are a small to medium sized regional company due to the fact that far more people are going to type in "hair stylist Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Site and if you do not have a site you're missing out on all of that possible company. The main reason a lot of people offer for communicating with brand names or business on social media is to get discounts, yet the brands and business themselves think the primary reason individuals interact with them on social media is to discover about new items.